Data Protection

Data Protection Overview

AQUA PYRAMID LTD (trading as "ABC Marketing Solutions") is committed to protecting your personal data and respecting your privacy. This Data Protection notice explains how we collect, use, and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data Controller Information

What Personal Data We Collect

We may collect and process the following categories of personal data:

Identity and Contact Data

• Name and title
• Email address
• Telephone numbers
• Postal address
• Company name and job title

Technical Data

• IP address
• Browser type and version
• Device information
• Operating system
• Referral source
• Length of visit and page views

Usage Data

• Information about how you use our website and services
• Marketing and communications preferences
• Survey responses and feedback

How We Collect Personal Data

We collect personal data through various methods:

• Direct interactions: When you contact us, request services, or subscribe to our communications
• Automated technologies: As you interact with our website, we may automatically collect technical data
• Third parties: We may receive personal data from analytics providers, advertising networks, and search information providers

Legal Basis for Processing

We process your personal data on the following legal bases:

• Consent: Where you have given clear consent to process your personal data for specific purposes
• Contract: Where processing is necessary for the performance of a contract with you
• Legal obligation: Where processing is necessary to comply with legal obligations
• Legitimate interests: Where processing is necessary for our legitimate business interests

How We Use Your Personal Data

We use your personal data for the following purposes:

• To provide and deliver our services
• To respond to your enquiries and provide customer support
• To process payments and manage accounts
• To send marketing communications (with your consent)
• To improve our website and services
• To comply with legal and regulatory requirements
• To protect our business and prevent fraud

Data Sharing and Disclosure

We may share your personal data with:

• Service providers: Third-party suppliers who provide services on our behalf
• Professional advisers: Lawyers, accountants, and other professional advisers
• Regulators and authorities: When required by law or regulation
• Business transferees: In connection with business transfers or restructuring

We do not sell your personal data to third parties for marketing purposes.

International Transfers

Some of our service providers may be located outside the UK. Where we transfer your personal data outside the UK, we ensure appropriate safeguards are in place to protect your data in accordance with UK GDPR requirements.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Contact enquiries: 3 years from last contact
• Marketing data: Until you unsubscribe or withdraw consent
• Contract data: 7 years after contract termination (for legal and tax purposes)
• Website analytics: 26 months

Your Rights

Under UK GDPR, you have the following rights:

• Right of access: Request access to your personal data
• Right to rectification: Request correction of inaccurate data
• Right to erasure: Request deletion of your data
• Right to restrict processing: Request limitation of processing
• Right to data portability: Request transfer of your data
• Right to object: Object to processing based on legitimate interests
• Right to withdraw consent: Withdraw consent at any time

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes encryption, access controls, and regular security assessments.

Complaints

If you have concerns about how we handle your personal data, you can contact us directly. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.

Changes to This Notice

We may update this Data Protection notice from time to time. We will notify you of any significant changes by posting the new notice on our website and updating the "Last updated" date.

Contact Us

If you have any questions about this Data Protection notice or wish to exercise your rights, please contact us: